From Start to Scroll

From storyboarding and scripting to filming, editing, and publishing, I build content with narrative flow, aesthetic consistency, and platform-first precision. Whether it’s a brand reel, a social promo, or a short-form series, I create assets that perform and connect.

PROJECT LEANNATION

  • The shop had a minimal social media presence with low engagement and no consistent content strategy. This resulted in a missed opportunity to connect with the community and effectively promote new products and announcements.

  • I developed and executed a comprehensive short-form content strategy, overseeing the entire production process from storyboarding and scripting to filming, editing, and publishing. My goal was to create content with narrative flow and a consistent aesthetic that was tailored for platforms like Instagram Reels and TikTok.

  • Within a few months, I successfully revitalized the shop's online presence. I achieved a 200% increase in follower count and a 150% boost in engagement rate on short-form content. The new strategy transformed their social media into a powerful tool for community building and a key driver for promoting announcements and new product sales.

POV with Trendy Audio

National Smoothie Day Promo

LAZARUS DESIGN TEAM

  • Lazarus Design Team's clients needed a consistent and strategic social media presence to stand out in their respective industries. Many were struggling to create content that was both unique to their brand and relevant to current online trends. The core challenge was to develop a scalable, effective, and tailored content strategy for eight different brands simultaneously, ensuring each one could educate, promote, and inform its audience in a unique way.

  • As the Social Media Coordinator, I managed the entire content lifecycle for all eight clients. Each month, I researched and brainstormed unique, trendy, and brand-tailored content ideas. I then either produced or directed the production of this content, followed by editing and publishing across various platforms. This process focused on creating a distinct voice for each client, using social media to highlight their specific value propositions and how they stood out from competitors within their communities and industries.

  • My strategic approach led to significant and consistent growth for all eight clients. The implementation of monthly, brand-tailored content successfully helped each business educate their audience, increase brand visibility, and drive engagement. The content I created positioned them as industry leaders by consistently showcasing their unique strengths and contributions, ultimately strengthening their online presence and connecting them with their communities.

Office Evolution Lowcountry

Men’s Basketball Win Against Marshall

Falcone Crawl Space

Vera Guitars

QUEENS ATHLETICS

  • The challenge at Queens Athletics was rooted in a critical transition: the move to NCAA Division I. This shift demanded an immediate and significant elevation of the entire athletic department's digital presence.

    Queens needed to hire a dedicated professional to not only overhaul the social media strategy but also to assist and unify the various Athletic Communications Directors across all sports. My role was to step in, build a strategic framework from the ground up, and immediately generate the necessary momentum to celebrate a new chapter filled with historic "firsts" for the university.

  • The strategy centered on establishing a sustainable, high-quality content engine built for the demands of Division I.

    This was achieved by implementing monthly, structured social media plans to ensure proactive content capture and seamless alignment across all sports. The core innovation was the development of the first-ever dedicated Media Room, a central creative hub guaranteeing consistent access to high-quality visuals and marketing assets—providing the foundation for a professional, cohesive Division I bra

  • The strategic overhaul successfully delivered a comprehensive new digital identity for Queens Athletics during the pivotal Division I transition.

    The new approach led to significant growth, building not only the main athletic page's followers and stakeholders but also establishing a platform that authentically highlighted the diverse stories of all campus athletes. By effectively adapting to emerging platform features and leveraging collaboration posts, the new strategy dramatically increased awareness and engagement across all sports teams, successfully commanding the department's new digital image.

This or That - Christmas Edition

Oh Piece of Candy - Trend