LAZARUS DESIGN TEAM

During my tenure as a social media coordinator at Lazarus, I had the opportunity to refine my skills and apply them to a diverse range of clients. Jumping from different businesses and adapting to their specific needs for their social and online presence.

Role & Responsibilities

Worked alongside two creative managers representing different business types and audiences.

  • Adjusted my creative approach based on each client’s brand voice, target audience, and content strategy.

  • Collaborated in monthly planning sessions to brainstorm and refine content ideas.

  • Created all social media content (graphics, videos, carousels, and static posts) and wrote captions tailored for each platform.

  • Scheduled and organized all posts using Cloud Campaign, categorizing by theme and mapping content on a visual calendar for optimal consistency.

TOOLS & SOFTWARE USED

Tools: Premiere Pro, Canva, Cloud Campaign, Meta Business Suite, InShot

Skills: Content Strategy, Copywriting, Visual Storytelling, Brand Adaptation, Social Media Management, Team Collaboration

Client work

While at Lazarus Design Team, I had the opportunity to create and manage social media content for several clients across different industries. Each brand required a unique approach, from tone of voice and visual style to posting frequency and platform strategy, allowing me to adapt my creative process and storytelling techniques to fit each client’s goals.

Highlight: Strengthened audience engagement on LinkedIn by shifting from generic promotional content to visually-driven storytelling centered around reliability and innovation.

• Developed a clean, professional content style that reflected the brand’s precision and trust-based tone.

• Created photo-based carousels and short-form videos to highlight services, client experience, and industry expertise.

• Focused on elevating LinkedIn presence through thought-leadership and visual consistency.

Highlight: Built a more inviting, community-focused brand personality across platforms.

• Produced light, upbeat, trendy social content that highlighted community, flexible workspace solutions, and business growth stories.

• Used approachable copywriting and social content to promote local events and the client's amenities.

• Balanced posts between educational, promotional, and culture-based content for brand relatability.

Highlight: Helped align Falcone’s visual identity with its upscale real estate brand through consistent tone and visual direction.

• Created high-quality visuals showcasing ongoing projects, community development initiatives, and property highlights.

• Maintained a refined, modern aesthetic in line with the brand’s luxury positioning.

• Collaborated with the team to storyboard video content and integrate on-site footage with promotional messaging.

Highlight: Increased brand presence on Pinterest by highlighting each brick and the legacy behind brick making in a modern, digital-friendly way

• Designed educational and visually textured content emphasizing craftsmanship and product quality.

• Incorporated user-generated content and on-site photography to showcase real-world applications of materials.

• Focused on strengthening brand authenticity and awareness through consistent posting cadence and storytelling.