PROJECT LEANNATION PLAZA
Project LeanNation Plaza: A Case Study in Community-Driven Social Media
I took on the challenge of taking over the social media presence for Project LeanNation Plaza. I leveraged my passion for content creation to explore new skills while navigating the balance between franchise brand guidelines and the unique personality of the local team. My goal was to significantly improve engagement, reach, and overall Instagram performance by creating a strategy that felt both on-brand and genuinely local."
THE PROCESS
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High-quality photos: Showcase photos you took of the food, the shop, or the staff.
Engaging Reels/TikToks: Use a thumbnail image with a play button or embed the video directly. Show a "trendy" reel you made.
Screenshots of a comment section or a DM conversation: This visually demonstrates your community engagement skills.
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